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MBZ Holding

Empowering mobile game and app developers to transform their potential and ideas into profit.
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Companies & Projects

Being part of MBZ Holding enables companies to gain
a competitive edge over other market competitors
Top Clients
AdQuantum is ultimate strategic marketing partner for successful businesses in the Web & App industry.
Hits
AppQuantum is an international mobile free-to-play game publisher. We are a team of gamedev specialists
who are striving to skyrocket your game.
Top Games
PlayQuantum is a mobile game development studio with experience in role-playing and strategy games with PvP and PvE content.

What is MBZ

MBZ, a Cyprus-based co-founding company with a focus on mobile-first products. We merge top-tier expertise in comprehensive marketing strategies with a deep understanding of consumer needs and technology trends.

Numbers

150+
Apps in operation
300+
Employees
Cyprus and UAE
Offices

Key Milestones

2021
Founding of 
the MBZ Holding
2022
Opening of HQ in Cyprus and office in Dubai.

Partnership with Playrix.

Launch of an investment program for game development studios.
2023
The investment and comprehensive support from AppQuantum have enabled Rockbite Games to position Idle Outpost as a leading title within its niche.

The Health & Fitness app verticals have become key growth drivers for AdQuantum.
2024
TBA

As Featured in

Igor Zavaruev, CEO of AdQuantum on the past and future 
of the mobile market

Over time, AdQuantum has steadily evolved to its current position. We have established partnerships with a diverse range of clients, spanning various business sizes. Furthermore, 
our workforce has expanded exponentially, growing from a small team to over 100 dedicated professionals spread across the globe.

Author
Igor Zavaruev, CEO, AdQuantum
Lessons from scaling AppQuantum: Learning from mistakes, maintaining focus, and team motivation

AppQuantum founder Evgeny Maurus provides deep insights into the company’s journey 
and the lessons learned along the way.

Author
Evgeny Maurus, Founder, AppQuantum
Alternative traffic sources for fintech mobile apps 
you need to know about in 2023

To facilitate your growth in an ever more competitive market, we have curated 
a comprehensive selection of alternative advertising channels. These channels have the potential to enhance the performance campaigns of your fintech app and drive optimal results.

Author
Nikita Skryabin, Chief Operating Officer at AdQuantum
How To Produce In-Feed Native Creatives for TikTok

TikTok presents an exceptional opportunity for mobile marketers. By harnessing the power of influencers and leveraging your own team, you can craft captivating content that drives conversions and captivates a wide audience.

Author
Pavel Shishkin, Head of the Creative at AdQuantum
What is mobile app Unit Economics and how to calculate it properly?

Every business, regardless of its nature, operates with unit economics at its core. The fundamental principles of unit economics are straightforward.

Author
Pavel Belov, Account Director at AdQuantum

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